Sahara India on Wednesday announced its association with tennis ace Sania Mirza and as part of it she will don 'Sahara' logo while playing at tournaments.

Sania, who recently won 13th Al Habtoor Tennis Challenge at Dubai after winning medals in the Asian Games and Commonwealth Games, said the association will boost her confidence.

"It's a great honour to be associated with Sahara India Pariwar which apart from being a huge business conglomerate has also done tremendously for the cause of promotion of sports in India. This has certainty boosted my confidence and I am sure that I will be able to bring pride to the nation," she said in a release.

"We are proud to announce Sahara India Pariwar's association with Sania Mirza," said Kumkum Roy Choudhury, Deputy Director, Sahara India Pariwar.